what is digital marketing
Digital marketing is the use of online and mobile channels to promote products and services. It can be used to reach a wide audience, such as through search engines or social media. Digital marketing also includes email marketing, direct mail, and web advertising.
There are three types of digital marketing: Search engine optimization (SEO), social media optimization (SMO), and content marketing.
SEO is the process of increasing the visibility of your website in search engines like Google by writing well-written articles with relevant keywords in them so that they appear higher up on the results page when people search for relevant keywords.
SMO involves using Facebook, Twitter and other social media platforms to promote your business' products or services. Content marketing involves creating original blog posts about your company's products or services that are specifically targeted towards an audience that you want to attract with those products or services! This can be done through blogging platforms like WordPress or Squidoo where content creators can write original blog posts about their companies' products or services and share them with their followers on social media platforms like Facebook or Twitter!
Email Marketing refers to sending emails directly from your company's website
digital marketing scope
Digital marketing is the process of creating, leveraging, and managing the content that reaches digital consumers via digital channels.
The term "digital marketing" can be used to describe both online and offline marketing activities. Digital marketing includes all forms of communication that are delivered via electronic media, such as websites, blogs, email, video and social networks. It is known as either online marketing or web marketing from its origins through the use of computers by Pearl Harbor on December 7th 1941.
Digital marketing encompasses the activities performed across each touch point or channel that delivers the message to the consumer. Digital marketing channels include search engine optimization (SEO), social media (SMO), display advertising such as banner ads and rich media ads (e.g., video ads). Other channels include PR, email newsletters, outbound telemarketing calls and inbound telemarketing calls. Digital marketers use web analytics to analyze which channels work best.
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Digital marketing is a strategy used to attract and maintain customers. Digital marketing uses digital channels to promote products or services. Digital marketing also refers to the process of delivering this content to consumers and constituents, most commonly through websites, social media, marketing communications and more.
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