what is seo

What is SEO

SEO stands for Search Engine Optimization and is the process of optimizing a website's technical base, content relevance and link popularity so that its pages are easily found, relevant and popular for user search queries. give them a better rating.

Search engines recommend SEO efforts that benefit both users' search experience and page ranking, by presenting content that meets users' search needs. This includes using keywords in titles, meta descriptions and headings (H1), and descriptive URLs with keywords rather than strings of numbers, and schema markup to describe the content of the page, among other SEO practices. again.

Search engines help people find what they are looking for online. Whether researching a product, looking for a restaurant, or booking a vacation, search engines are a common starting point when you need information. For business owners, they provide a valuable opportunity to direct relevant traffic to your website. Block searches (SEO) is the behavior of your website to higher and the search results (serv) to get more traffic. The goal is usually in order to the first page of the Google's results of the best examination of your audience. So, SEO is all about understanding the wants and needs of your audience as it determines the technical nature of your website's foundation.This is the point. 

How do search engines work?

The search engine provides results for every search query entered by the user. To do this, they analyze and "understand" a large network of virtual websites. They run sophisticated algorithms that determine the results to be displayed for each search query. 

Why SEO Focuses on Google 

For many people, the word "search engine" is synonymous with Google, which holds approximately 92% of the global search engine market. Because Google is the dominant search engine, SEO revolves around what works best for Google. It helps to have a good understanding of how Google works and why.

What Google wants 

Google is designed to provide the best search experience to its users or searchers. This means producing the most important results, as quickly as possible.

The two main components of the search experience are search terms (user input) and search results (output). Let's say you're looking for "Mailchimp Guides and Tutorials". This is a clear and unambiguous search. Google understands what you're asking for and offers helpful pages as the top organic results - Mailchimp pages with that title. From Google's thoughts, this is a valid search results and exceptions experience, because it may tap up the results and enjoy the results.A Google is making money Benefits and people trust in the search work. It achieves this by providing useful search results.

Google also offers businesses the option of paying for ad placement at the top of the search results page. The term "advertisement" indicates these notices. Google earns money when people click on pay-per-click (PPC) ads, which you buy through AdWords. You will find these ads and other frequently asked questions.

Other than a few tags, it seems almost indistinguishable from other search results. In fact, this is intentional, since many users click on these results without realizing that they are advertisements.

This is what Google relies on. Advertising revenue accounted for more than 80% of the $182.5 billion generated by Google in 2020. Therefore, both the search service and its core product depend on its advertising business. 

The role of SEO

The goal of SEO is to raise your ranking in organic search results. There are different practices for optimizing AdWords, shopping, and local results.

While it may appear that so many competing elements taking up real estate on SERPs push the organic listings down, SEO can still be a very powerful, lucrative effort.

Considering that Google processes billions of search queries daily, organic search results are a very large slice of a very large pie. And while there is some up-front and ongoing investment required to secure and maintain organic rankings, every click that sends traffic to your website is completely free.