WHAT IS DIGITAL MARKETING

                                     What is Digital Marketing?

Digital marketing, also known as online marketing, is the promotion of brands to connect with potential customers using the Internet and other forms of digital communication. This includes not only email, social media and web advertising, but also SMS and advertising as a marketing channel. In fact, if marketing is through digital communication, it is digital marketing.

Digital marketing is a broad umbrella term that covers many areas, from SEO and blogging to distribution channels and budgets. In this guide, we will help you understand the main pillars of digital marketing, allowing you to create your own digital marketing strategy to promote advertising through online channels such as search engines, your website, social media text, email and mobile applications.

Digital marketing, also known as online marketing, refers to advertising delivered through digital channels to promote brands and connect potential customers using the Internet and other forms of digital communication such as:

Search engine

Website

social media

E-mail

Mobile applications

Text message

Web advertising

In short, if a marketing campaign uses any of the above online media channels, it is digital marketing.

Today, consumers rely heavily on digital methods to search for products. According to HubSpot research, about 77% of consumers research brands online before making a purchase. Meanwhile, 51% of consumers say they use Google to research products before buying them.

How does digital marketing work?

Digital marketing uses a variety of methods to reach customers, whether the goal is to tempt them to buy, raise awareness, or simply interact with your brand. Modern digital marketing consists of a wide range of channels, including:

Social media
Content marketing
Website Marketing
SEO (search engine optimization)
PPC (pay per click) advertising

To gain the true potential of digital marketing, marketers must dig deep into the current and complex cross-channel world to identify strategies that influence through interactive marketing.

Referral marketing is the process of building valuable relationships with potential returning customers based on the data you collect over time. By engaging customers in the digital realm, you build a brand, position yourself as a thought leader, and put your business first when a customer is ready to buy.

Why is digital marketing important?

 By implementing an omnichannel digital marketing strategy, marketers can gather valuable insights into audience behavior while paving the way for new ways of customer engagement.

Also, companies can expect an increase in retention. According to Invesp's report, companies with strong omnichannel customer engagement strategies retain an average of 89% of their customers. Compare that to companies with weak omnichannel programs and they have a retention rate of only 33%. Digital marketing continues to evolve. For example, the growing variety of devices offers consumers new shopping opportunities. Forbes also predicts that social media will become increasingly conversational in the B2B space, video content will be refined for search engine optimization (SEO) purposes, and email marketing will become even more

Benefits of digital marketing.

Digital marketing can help you identify your audience, learn important insights about them, and provide metrics that will give your marketing team confidence. Benefits of digital marketing include: 

 

1. You must know your audience. Digital marketing provides a perfect way to identify and connect with your target audience. You can test offers and messages and gain insight into the peak times when they visit your website. If you have a social media strategy - and you should - you can build relationships with them quickly and easily. Align with your audience and you'll develop credibility that can set you apart from the competition. 2. It doesn't cost much. Compared to traditional marketing methods, digital marketing is cheaper. It's much less. You can create a professional and beautiful website for a low price, using one of the many templates or pay for a custom design. You can create a free social media account with an email newsletter provider at a competitive price. As it is cost effective, digital marketing is suitable for small businesses.

 

3. You can sell to anyone, anywhere.

With digital marketing, your potential is huge. You can connect with customers halfway around the world, in multiple time zones, as easy as getting an ad in a local newspaper (easy, really). You can expand your market and grow your business in ways that would have been impossible before. 4. Digital marketing is changing. With digital marketing, you can be fast, smooth and agile in your approach. Try different methods, evaluate the results, and try something different in the next month or week. Get data and time directly to make your business resolution - no need to wait for the week to see the results.

 

5. Can arrange from canal.

Your business will be registered with a sports team that has a lot of skills to release clients where they are in this time. For example, every social media includes different audiences and prospects, so marketing can be different for everyone. This includes the sound, images, content and timing of your posts. 6. You can measure campaigns and set KPIs. 

Digital marketing supports a vast universe of metrics that can be used to determine the effectiveness of your marketing. Start by setting your goals for each channel and the stats you want to see for them. You can track the number of changes in leads, visits to your website, and others, giving you a lot of valuable insights to help you grow your business.